Beginner Level

Digital Marketing for Small Businesses

Build an effective online presence and attract more customers with proven digital marketing tactics. From social media to SEO, learn everything you need to market your business online.

4 hours
15 lessons
2,104 students
4.7

What You'll Learn

How to build a strong online presence
Social media marketing strategies
Content creation and marketing
Email marketing best practices
Local SEO optimization
Measuring and optimizing ROI

Course Curriculum

Lesson 1: Digital Marketing Fundamentals for SMBs
18 min
video
Lesson 2: Building Your Online Presence
22 min
video
Lesson 3: Social Media Marketing Essentials
25 min
video
Lesson 4: Content Marketing That Converts
20 min
video
Lesson 5: Email Marketing for Small Businesses
16 min
video
Lesson 6: Local SEO and Google My Business
19 min
video
Lesson 7: Paid Advertising on a Budget
21 min
video
Lesson 8: Creating a Content Calendar
14 min
video
Lesson 9: Measuring Marketing ROI
17 min
video
Lesson 10: Building Customer Relationships Online
15 min
video
Lesson 11: Influencer and Partnership Marketing
13 min
video
Lesson 12: Marketing Automation for SMBs
18 min
video
Lesson 13: Crisis Management and Online Reputation
16 min
video
Lesson 14: Creating Your Marketing Strategy
20 min
video
Lesson 15: Scaling Your Marketing Efforts
17 min
video
Course Resources
Downloadable materials to support your learning
Digital Marketing Strategy Template
Social Media Content Calendar
Email Campaign Templates
SEO Checklist for Local Businesses
Marketing Budget Planner
Analytics Tracking Guide